Bring In More Customers With Lead Magnets

Last week we discussed how to automate content generation to increase the number of leads.

This week I want to dive into how to create interest in what you sell by letting AI and automation build the right Lead Magnets.

"Lead Magnets" are what marketers call free, valuable content that attracts potential customers and converts them into leads.

This is often the missing piece between having a great product and having great sales.

I believe this is a game-changer for entrepreneurs struggling to build their email lists. Let's explore how to make it work.

Here is my blueprint for creating high-converting lead magnets using AI. Links at the bottom.

Step-by-step plan to create your lead magnet

1. Choose your lead magnet type

2. Create the content

3. Set up the delivery system

How to make it easier: You pick the type. The AI creates the content. Automation delivers it to your leads.

What to use to make it easier: 

• Use Claude or ChatGPT for content creation

• Use Make.com for automated delivery

• Use Canva's AI for design elements

How to start:

• Give the AI details about your target audience and their biggest problems.

• If you're unsure about their problems, ask the AI to analyze your market first.

• Then ask the AI to create content that solves one specific problem completely.

• Iterate until you have something you'd want to download yourself.

How to do it for free: 

• Use Gemini for content creation (free tier)

• Use Make.com's free automation plan

• Use Canva's free tier for basic designs

Revised step-by-step plan to create your lead magnet

1. Identify the perfect problem to solve

2. Let AI create the solution

3. Automate the delivery process

Step-by-step plan to 5x your results

1. Convert your lead magnet into different formats

2. Create variations for different platforms

3. Automate distribution everywhere

How to make it easier: You choose the formats. The AI adapts the content. Automation handles distribution.

What to use to make it easier: 

• ChatGPT for format conversion

• Make.com for automation

• Buffer for social scheduling

How to start: Look at your most successful competitors' lead magnets. Use them as inspiration for your AI prompts. Test different formats and see what converts best for your audience.

Example automation workflow:

1. Lead downloads magnet → Make.com triggered

2. Add to email list → Send welcome sequence

3. Tag in CRM → Start lead scoring

4. Notify sales team → If score above threshold

🔗 Links (non-affiliate)

• Make.com - For automation

• ChatGPT - For content creation

• Claude - For in-depth research

• Canva - For design elements

• Buffer - For distribution

• ConvertKit - For email delivery (free up to 1000 subscribers)

Bonus Tips:

• Always edit AI-generated content

• Test different lead magnet types

• Track conversion rates

• Update content regularly based on feedback

Thank you very much for your time and have a good one.

See you next time!

Paulo

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