Let's talk about Lead Generation

You create. You sell. You get money.

Most of the time creating something is not the problem, selling it is.

You need to get people to know the thing you are selling first, and then they will decide whether they will buy it.

“Lead Generation” or “lead gen” for short, is the term marketers, entrepreneurs, and business people use to describe “letting people know about what you do”.

That seems a great problem to try to solve before anything else.

This week I’m interested in digging deeper into this topic that is a bottleneck for most of the entrepreneurs out there, including me, and how we can use AI to help propel our business. I hope you will enjoy the ride.

Here is my blueprint of actual steps to take to 10x your reach using AI. Links at the bottom.

Step-by-step plan to get your stuff out in the world

1. Choose a platform

2. Create content

3. Post the content

How to make it easier: You pick the platform. The AI creates the content. Automation posts it on the platform for you.
What to use to make it easier: Use the LLM of your choice (ChatGPT, Claude, Gemini) to create the content. Use Zapier or Make to post on the platform.
How to start: Give the details about your product to the LLM and your target audience. If you are unsure about your target audience, ask the LLM to help you pick your niche first. Then ask the LLM to help you build content tailored for your target audience using the format of your platform. Iterate a few times until you get something that would catch your own attention if you got it in your news feed.
How to do it for free: use Gemini API with Make to start. Both of them have a free tier that can be used in conjunction to make the automated posts.

Revised step-by-step plan to get your stuff out in the world

1. Choose a platform

2. Ask the AI to create the content

3. Use automation to post the content with less effort (once you set it up)

Step-by-step plan to 5x your reach with minimal effort

1. Choose 4 other platforms

2. Create content

3. Post the content on all other platforms

How to make it easier: You pick the other platforms. The AI creates the content for each platform based on the content of your main platform. Automation posts it on all of your platforms.
What to use to make it easier: Make.com for the automation, ChatGPT, Claude or Gemini for the LLMs.
How to start: sift through each platform, find related products or posts that seem to be getting a lot of traction, and use them as a base to build your prompts for converting from one platform to the other. Compare LLMs and pick the one that best converts your content to the format of another platform.

🔗 Links (non-affiliate)

• Zapier

• Make.com

• Social media automation on Zapier

• Social media distribution system with Make

• Getting started with Buffer, a platform to manage your social media accounts - free up to 3 channels/platforms (pricing page)

Next week I will be covering more aspects of leading generation with AI.

I hope you enjoyed this week’s style of post.

See you next time!

Paulo

_{By the way, if you are looking for help with AI in your business, these are the two ways I can help you right away:}
💼 _{Reply to this email to book a free consulting call (first time only)
🗞️ Check my blog to understand where AI can be applied and how to maximize its efficiency}